Who we are

About Initiative in Romania

In Romania Initiative has a long and rich history. Founded in 1994, Initiative was the first multinational full-service media agency to enter the Romanian market. With a portfolio of clients that has rapidly become and remained as time passed one of the strongest on the market, our local office grew into one of the major players on the local market. For the past 5 years, Initiative Romania has successfully outperformed the market, making us the 2nd largest media agency in Romania (according to 2009 RECMA ranking).

Having a business philosophy that stems from being deeply connected to the people, cultures and the clients it serves, Initiative identifies, leverages and customizes the most powerful and creative exchanges that bring consumer brand experiences to life. We develop long term partnerships with our clients and transform media exchanges into marketing results. We pride ourselves on being the exclusive publisher of some key market research analysis dedicated to marketers & the industry at large. One of these publications, Media Fact Book, which we have produced annually since 1997, has become the reference guide for the Romanian and international media industry.

Apart from Initiative, our group comprises 5 other operating companies: BPN, MullenLowe, Golin, MullenLoweProfero  & Medic One.

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