Who we are

About Initiative Worldwide

Initiative is part of a bigger family of advertising and media companies – the Interpublic Group (IPG), one of the top three holding companies in the world. This membership comes with the power to mobilize a wide range of resources for the brands we steward, with the final goal of producing informed and creative work that drives more measurable business results.

One of Initiative’s greatest strengths is the size, breadth and scope of our worldwide network. The strategically placed 89 offices in 71 countries, spanning over 6 continents, allow Initiative to service our clients effectively in an increasingly global world. Our vary from project-based activity involving one agency and its client to long-term, fully-integrated campaigns created by a group of our companies working together on behalf of a client.

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